Chii chinonzi EPMV uye nei uchiida?

Epmv inogona kunge iri metric hauna kumbonzwa nezvake. Izvi zvine musoro, sezvo paine akawanda metrics ekutevera munyika yekuburitsa kwedhijitari iyo mamwe acho anosungirwa kutsvedza pasi pe radar.
Chii chinonzi EPMV uye nei uchiida?


Metric inotsanangura kubudirira!

Epmv inogona kunge iri metric hauna kumbonzwa nezvake. Izvi zvine musoro, sezvo paine akawanda metrics ekutevera munyika yekuburitsa kwedhijitari iyo mamwe acho anosungirwa kutsvedza pasi pe radar.

Munguva pfupi yapfuura, zvakadaro, vaparidzi vakatanga kushandisa iyi metric kuti vanyatsonaka kuyera uye vanogadzirisa webhusaiti. Ngatimboongororai kuti chii, nei uchifanira kuishandisa, uye zvimwe.

Chii chinonzi EPMV?

EPMV inozivikanwawo semari pane zviuru zvezviuru kana chikamu RPM. Ingoisa, iyi metric matanho kuti ingani mari yaunoita kune wega wega vashanyi kune yako yebhusaiti yese, kwete chete peji rimwe chete kana ad unit.

Unogona kuverengera ne:

EPAMV = Yese Mari Yevashandi / (Vashanyi / 1000)

Verenga EPMV Nemuenzaniso:

MunaApril, webhusaiti yakawana madhora 1,500 kubva * Ezito *, madhora chiuru kubva AdSense, uye madhora mazana mashanu kubva * Adstra *. Ivo vanoshanda zvavo zvemukati chete kuburikidza neAd Monet. Vakawana huwandu hwemadhora zviuru zvitatu muAd mari yemari muna Kubvumbi. Zvisinei, traffic yavakauya vaiva vashanyi vanenge mazana mashanu nemazana mashanu.

EPAMV = $ 3,000 / (1,500,000 / 1,000) = $ 2

Izvi zvinoreva kuti kune vese vashanyi vashanyi vaiuya vepaiti yavo, vakagamuchira madhora 2 mune ad ravenue. Zvese zviri nyore!

Onawo dzimwe nzira dzakanakisa dzekuwedzera yako EPMV:

Ndezvipi zvakanakira kushandisa iyi metric?

Chinangwa cheEpmv ndechekuita kuti vaparidzi vayere mari kubva kunzvimbo dzadzo seyakazara. Mamwe mamethi, akadai sekutsvaira zviuru zvemapeji, chete funga huwandu hwemapeji papeji. Ngatitii kuti muyedze ash madimikira pane yenyusaiti uye sarudza kuwedzera mamwe maAl are zvikamu zveimwe peji peji. Nekuda kweizvozvo, yako ad revenue pane iro peji racho rinowedzera.

Nekudaro, sevashandisi vanoomerwa nekudya zvauri kuita nekuda kwekushambadzira, vamwe vacho vari kudonha kushambadzira nekukurumidza kupfuura kare. Panzvimbo pekushanyira mamwe mapeji mazhinji uye kuwedzera mikana yavo yekudzvanya pane yako shambadziro, ivo vanongoshanyira peji rimwe chete uye voenda nekuda kwechinhu chakaipa.

EPAMV inokupa iwe seshiri yemaziso. Nenzira iyi iwe unogona kuona kana imwe peji peji rekushandura shanduko dzinokanganisa yako yese ad revenue. Ramba uchifunga kuti uyu unorangaridza muenzaniso wekuenzanisira maonero ekuona uye kuti kuongororwa kunodiwa kune chero ad optimization.

Nekudaro, ramba uchifunga kuti EPMV uye chikamu RPM ndizvo zvinhu zvakafanana, uye chikamu icho RPM zvinonyanya kushandiswa pakati pevaparidzi. Iyi metric inowanzoshandiswa muindasitiri yekushambadzira yedhijitari yekushambadzira.

Pane zvinhu zvakawanda zvinopesvedzera mari yewebhusaiti inogamuchira, yakadai se: Nhamba yekushanya inoratidzwa panguva yega yega yekushandisa peji, mapeji anoonekwa pakushanya, nguva yezuva, shambadziro, ad Type (Ratidza, Native, Inline), RTB Bids, Ad Paramende, Viewport Saizi, Mushandisi wekubatanidza kumhanya uye mamwe akawanda akakosha paramita.

Pasinei, vaparidzi vazhinji vakatarisana kwazvo neRpm, iyo iri peji remapeji pamapeji ezviuru emapeji. Zvakare zvinozivikanwa semutengo unobudirira pane chiuru zvibodzwa, RPM ndiyo inobudirira mutengo pane chiuru chinofungidzirwa pane peji.

RPM ndiyo mari yakazara yakakamurwa nehuwandu hwemawadhi ese ewebhusaiti.

RPM inopa zano rakanaka kuti muridzi webhusaiti webhusaiti anowana sei zviuru zvemapeji maonero, asi haatore kuti vangani kushambadzira kwaive papeji, saka chishandiso chakaomarara chekunzwisisa kwekutora mari.

Nei Epmv?

Iwe zvino wave nekunzwisisa kuri nani kwe epmv, maitiro ekuzviverengera, uye kuti ungaita sei kuti uwane pikicha yako yekuita kwako saiti.

Iko kunyatsofanirwa kuve nemametric anofunga nezvezvinhu zvese zvinokanganisa mari - chimwe chinhu chinotaurira muridzi wesaiti nezve mari yacho ivo vanowana kubva kune vashanyi, purofiti sebhizinesi. Ichi chiratidzo ndiEpmv.

EPMV otomatiki otomatiki ingatomhan'ara kukohwa kweshambadziro pane bounce rate uye peji maonero pakushanya. Kana mareti ekurova achiwedzera, saka izvi zvinoratidzwa muEpmv.

Varidzi vepa nesaiti vanofanirwa kuchengeta tarisiro yeEpmv yavo yekuzvidavirira kwemwaka shanduko mune traffic kune saiti. Ivo vanofanirwa kuziva kuti saiti yacho ndeyekumanikidza, ingave saiti yacho yaive neyakawana zuva rekutakura.

As you can see in below chart, instead of focusing on maximising earnings on single pages with Rpm optimization, you could increase your revenue by maximising earnings on the whole user journey by using EPAMV based premium display advertisment monetization.

Ezoic dzimwe nzira hadziwane zvakadai uye zvine mashoma mashoma mashandiro. Sezvo mari yewebhusaiti inoenderana nezvakawanda zvinhu zvakaita sehuwandu hwekushanya, huwandu hweshambadziro dzinoratidzwa panguva yega yega peji rega rega, nhamba yemapeji inoonekwa pakushanya, iyo nguva yezuva, mhando ye kushambadzira, uye nezvimwe.

NdiEpmv ayo otomatiki ongororo yekukanganisa kweshambadziro yako paMukurukurira Rate uye peji maonero pakushanya.

Ndosaka iwe uchida kutevedzera EPAMV!

Mibvunzo Inowanzo Bvunzwa

Kuteedzera EPMV Kwakakosha Kune Vaparidzi Vatsva?
Iyo Epmv chiratidzo chakakosha kune vabudisi vatsva vane ruzivo uye vatsva sezvazvinogona kubatsira kuvandudza mari yako. Chinangwa cheEpmv ndechekuita kuti vaparidzi vayere mari kubva kunzvimbo dzadzo seese, ongorora uye kuvandudza izvi.
Chii chinonzi rpm metric zvinoreva pane webhusaiti?
RPM ndiyo mari yakazara yakakamurwa nehuwandu hwezvinhu zvese saiti maonero. RPM inopa pfungwa yakanaka yekuti muridzi webhusaiti anowana sei zviuru zvemapeji mapeji maonero, asi haatore kuti vangani kushambadzira kwaive papeji, saka chishandiso chakaoma kunzwisisa kubudirira kwemanonhi.
Chii chinomirira EURMV, uye nei iri metric inokosha ye webhusaiti webhusaiti?
EURMM inomira yemari yaunowana vashanyi vechiuru. Iwo metric metric sezvo inopa maonero ehupfu yesaiti yemari yesaiti, accounting yezvinhu zvese zvemari zvakakamurwa nehuwandu hwevashanyi. Izvi zvinobatsira vaparidzi vanonzwisisa kukosha kwechokwadi kwetraffic yavo uye vakaita sarudzo dzine ruzivo nezve zvemukati uye zvirongwa zvekutambadzira.

Elena Molko
Nezvemunyori - Elena Molko
FreeLancer, Munyori, Webhusaiti Musiki, uye nyanzvi yeSeo, Elena zvakare nyanzvi yemutero. Iye anovavarira kugadzira ruzivo rwemhando yepamusoro riripo kune zvakanyanya, kuvabatsira kuvandudza zvese zvavo uye nyanzvi yehupenyu.




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