Sida loo helo EPMV ah marka la eego search, CTR iyo qiimeynta?

Milkiilaha kasta oo ka mid ah website u gaar ah og yahay in mid ka mid ah waxyaabaha muhiimka ah ee shaqada goobta waa SEO, ayna search engine. Waa arrin aad u waxtar buu u leeyahay milkiilayaasha website si ay shuqulka wada jir ah ula Ezoic, sida dalabyada shirkadda alaabta xiiso yeedhay Big Data Analytics. Waa in alaabta this mahad in aad ka arki kartaa tirakoobka si faahfaahsan weyn, xitaa ku saabsan SEO.

Analytics xogta Big iyo tirakoobka by su'aal raadinta Google

SEO - Search Engine Dhiciyaan waa set oo ah shaqo ku saabsan horumarinta site a, badalka ay deegaanka, la falanqeeyo dhaqanka user, gollahaa sugitaanka jagooyinka jira ee weydiimo beegsaday (in Yandex, Google, iwm), iyo sidoo kale helitaanka jagooyinka wanaagsan ( in TOP ku -10) ee weydiimo cusub oo xiiso leh.

CTR waa mid ka mid ah tubta ee suuq-internet. CTR (click-maraya heerka) waxaa lagu qeexaa sida saamiga tirada qasabno on calan ama ad ay tirada ku reebaya, qiyaasay boqolkiiba. Xisaabinta formula: CTR = (number of qasabno / tirada dareenkaa) * 100. Tusaale ahaan, unit ad ah ayaa lagu muujiyay 10 jeer oo waxaa lagu riixi 2 jeer. Sidaas uu CTR waa 20%.

* * SAP waa xal CRM dhamaystiran (CRM waa nidaamka maamulka xiriirka macaamiisha a) in qalab omnichannel isgaarsiinta shakhsi iyo waxay ka caawisaa qalabayn iyo maarayn wareegga marketing oo dhan - ka qorshaynta iyo dejinayso in falanqaynta online of waxtarka ololaha.

Si milkiilaha goobta si ay u awoodaan si ay u ogaadaan, halkaas oo uu ku arki kartaa EPMV ee weydiimo search, CTR iyo booska in rating ah, uu u baahan yahay in la sameeyo soo socda:

• Soo gal in aad xisaabta shakhsi ka Ezoic;
• In kooxda ka tagay menu ah, dooro ikhtiyaarka ah Search Engine Dhiciyaan ama SEO;
• In liiska hoos-hoos ah, dooro Search Console item.

Markuu dhameeyey jidkaa, milkiilaha goobta arki doonaa garaaf, oo waxaa ka hoosaysay waxaa jiri doona miis iyadoo kelmadaha faahfaahsan oo ka mid ah falanqeeyay xogta siiyey.

Waa in la isla markiiba in macluumaadka loo isticmaali doonaa in this article waa uun tusaale xusay, website kasta oo had iyo jeer waxay leedahay Analytics kala duwan, waa shaqsi iyo waxaa muhiim u ah qof walba in la ogaado in si loo fahmo waxa mudan tahay shaqada on.

Guudmarka xogta garaaf iyo miiska

Sidaas, marka qasabno user on the Search Console button uu bog aad u xiiso badan oo muhiim ah gorfaynta gudaha * nidaamka * Ezoic ah. Shaxda tusi doonaa xog ku saabsan xuduudaha soo socda:

1. Raadi su'aal;
   
2. booska Celceliska (natiijooyinka raadinta Google);
   
3. EPMV;
   
4. Dakhliga per su'aal search;
   
5. booqashada Page;
   
6. views Page;
   
7. Muddada booqashada caadiga ah;
   
8. Heerka xigta;
   
9. Page views / booqashada.
   

Aynu ka fiirsan miiska si faahfaahsan, iyadoo tusaale ahaan ka mid ah website ku saabsan wax soo saarka ah oo lagu magacaabo SAP * *. Waxaan markaas ka heli doontaa su'aalo fiican soo bandhigi waayo site in, si ay u ogaadaan oo keywords ama raadin marka la eego waa in lagu faahfaahiyey articles cusub.

* * * * SAP logon 750

safka ugu horreeya waxaa ku qoran warar ku saabsan boonooyinka SAP * * 750 nidaamka. booska caadiga ah codsi wuxuu si 4,0735. EPMV waa $ 7,74. dakhliga ee codsigan waa $ 9.00, taas oo ah 6,84% dakhliga guud. Booqashada waa u siman yihiin in ay 1 kun 163, oo ah tirada guud ee booqashada, tani waa 2,67%. views Page waa u siman yihiin in ay 1 thousand172, taas oo ah 2,36% ka mid ah tirada guud ee bogga views. Celceliska booqasho duration waa 03:38. Heerka cigta ee codsigan waa 21,41%, taas oo si fiican u hooseeya heerka celceliska guud ee tilmaamahan.

* * SAP logon

line labaad waxaa ku jira macluumaad ku saabsan dhul beereedka galay SAP ah * * nidaamka. booska caadiga ah codsi wuxuu si 12,5147. EPMV waa $ 7,48, iyo sidoo kale kor ku celcelis ahaan. dakhliga ee kooxdan oo ah weydiimo waa $ 14,25, taas oo ah 10,82% dakhligii guud. Tani waa heerka ugu sareeya ee soo laabto ka muuqata shaxdan. Imaanshaha codsiga gaar ah tani waa 1 kun 950, taas oo ah 4,37% ee heerka xaadiridda total. Waxaa sidoo kale ugu sareeya ee kala sareynta horyaalka. views Page 1 kun 918, taasoo 3.86m% wadarta views page. Waxa kale oo ay muujinaysaa score ugu sareeya yaal miiska kore. Celceliska booqasho duration waa 05:37, iyo waa in celcelis ahaan ugu dhow for dhimaya this. Heerka cigta ee codsigan waa ugu hooseeya ee la soo sheegay ee 20,42%.

SAP gui

The third line contains information about the SAP gui. The average position for this request is 12.2867. EPMV is $ 6.02, which, as in previous cases, is higher than the average shown at the top of the table. The revenue for this request was $ 7.43, which is 5.64% of the total revenue. This result is below the average for the information presented in the table. Visits are equal to 1 thousand 234, which is practically the lowest indicator in the entire table, and it is only 2.83% of the total number of visits. Page views is 1 thousand 242, which is 2.50% of the total number of page views. This indicator is in second place in the table. The average visit duration is 04:25, this indicator is in third place in the table. The bounce rate is almost the highest in the table at 25.61%.

SAP Excel

Booska afraad waxaa loo habeeyay codsi * dheecaanka * Excel. Iskucelceliska booska qiimeynta waa 4.7970. EPMV waa $ 5.72. Dakhliga weydiimahani waa $ 8.80, oo wuxuu u safraa kaalinta saddexaad ee tilmaamahan miiska saaran. Tani waa 6.68% wadarta dakhliga. Marka laga hadlayo booqashooyinka, codsigan wuxuu qaadanayaa booska labaad wuxuuna leeyahay 1 kun 539, oo ah 3.53% tirada guud ee booqashooyinka, tilmaamahan ayaa ku jira kaalinta labaad ee miiska. Muuqaallada boggu waxay u dhigantaa 1 kun 571, oo ah 3.16% tirada guud ee aragtida, iyo sidoo kale booska labaad ee ka jira tilmaanta la soo bandhigay. Celcelis ahaan booqashada muddada waa 04:39. Heerka fashilka waa ficil ahaan ugu hooseeya miiska - 20.66%.

SAP

The fifth position is reserved for the SAP request. The average position for this query is 25.4278, which is several times higher than the average. EPMV indicator is the lowest on the given data - $ 5.70. In terms of profitability, the worst indicators are also - $ 6.60, which is only 5.01% of the total income. Page visits are also with low rates, they are equal to 1 thousand 157, which is 2.65% of the total number of visits, and page views - 1 thousand 168, which is 2.35% of the total number of views. The average visit duration is 04:03. The failure rate is the highest according to the data from the table, at 30.25%.

Raadi weydiimaha raadinta ugu wanaagsan ee lagu sameeyo bogaggaaga

Based on all the data presented, we can conclude that the best position of the search query is for SAP logon 750, and it was this very query that brought the largest EPMV. It is worth remembering that all analytical data used in the article are taken as an example. To see the same Big Data Analytics, you need to register in the Ezoic system.

Falanqaynta xogta waa weyn ee laga soo bilaabo Ezoic

Iyada oo la kaashanayo Ezoic Falanqaynta xogta weyn, waxaad kordhin kartaa dakhligaaga oo aad horumarin kartaa SEO-gaaga iyo qawaaniinta kale ee badan. Dakhliga la soo saaray waxaa lagu xirayaa macno ahaan shuruud kasta, tusaale ahaan, dakhliga laga soo qaado tirada ereyada ama qaybaha.

Xogta waa weyn waxay gacan ka geysaneysaa falanqaynta su'aalaha xaalada ugu sarreeya, dhagsii, dareenka, Ctr, booska, iyo sidoo kale dhisida saadaasha horumarinta iyo otomaatiga natiijooyinka.

Si aad ula shaqeyso iyaga, tikniyoolajiyad gaar ah ayaa loo istcimaalaa oo kuu oggolaanaya inaad si dhakhso leh uga baaraandegto macluumaad aad u badan oo aad ka faa'iideysato.

Alaabtaani waxay leedahay kaliya awood weyn milkiilayaasha websaydhka, maxaa yeelay waxay leedahay waxyaabo badan oo kala duwan oo si fudud u aruuriya macluumaad aad u badan oo macluumaad iyo tirakoob ah garaafyo, jaantusyo iyo miisas. Mulkiilaha websaydhku wuu arki karaa wakhti kasta, heli kartaa tirakoobyo la isku halleyn karo oo go'aanno gaar ah oo la xiriira websaydhkiisa. Tusaale ahaan, waxaa suurtagal ah in la arko waqtiga dhabta ah intee in le'eg oo lacag ah oo websaydhku hadda sameeyo.

Waad ku mahadsan tahay falanqayntan Ezoic, faa iido ayaa lala xiriiri karaa wax kasta, tusaale ahaan, tirada ereyada lagu daabaco maqaallada la daabacay, ama waad arki kartaa qodobbada uu qorayaa uu keeno macaashka.

Sidaa darteed, u adeegsiga sheygan Ezoic, waxaad baran kartaa sida loo helo weydiimaha raadinta EPMV oo aad ka ogaato macluumaad kale iyo tirakoobyada websaydhkaaga.

Su'aalaha Badanaa La Isweydiiyo

Waa maxay faa iidada Ezoic xayeysiisyada xayeysiinta xogta waa weyn ee daabacayaasha?

Iyada oo Ezoic xayeysiisyada falanqaynta xogta weyn ee aad horumarin karto dhismahaaga internetka, waxaad ka heleysaa SEO iyo noocyo kale oo badan hadba sida loogu baahdo. Waxaad sidoo kale awood u yeelan doontaa inaad falanqeyso xaalada codsiyadaada, dhagsiyada, aragtida, iPosins, iyo sidoo kale dhisida saadaalin horumarineed a

Sidee loo arkaa EPMV ee weydiimaha raadinta ee websaydhka?

Si loo arko EPMV ee weydiimaha raadinta ee goobta, waa inaad ku soo gashaa koontadaada shaqsiyeed Ezoic; Jadwalka bidix ee bidix, xulo ikhtiyaarka Kordhinta Mashiinka Raadinta ama SEO oo xulo qalabka ka soo baxa raadinta liiska liiska-hoos-u-dhaca.

Sidee bay u daabaci karaan EPMV ee EPMV ee ereyada raadinta gaarka ah oo ay fahmaan xiriirkooda ay la leeyihiin CTR iyo qiimeynta mashiinka mashiinka raadinta?

Daabacayaashu waxay isticmaali karaan aaladaha SEO iyo aaladaha 'Foodystics' si ay ula socdaan waxqabadka ereyada gaarka ah ee raadinta, oo ay ku jiraan EPMV, CTR, iyo saameynta qiimeynta. Falanqaynta xogtan waxay gacan ka geysaneysaa fahamka ereyada furaha ah ee ugu fiican iyo sida ay saameyn ugu yeeshaan kaqeybgalka isticmaaleha iyo dakhliga xayeysiinta.