Highest EPMV by Referral: How to Know Who is Referring High EPMV Visitors

If you translate referral from the English word, you get direction. Within the framework of the marketing program, this is a user who has registered on the project on someone else's recommendation (link). A referral is the same visitor and user of the site as others, without any restrictions. The person who brought a new user to the project will receive referral money for those actions. Which is done by the person he brought. Respectively. The more people follow the referral link, the more passive earnings will be.

Highest EPMV by Referral: How to Know Who is Referring High EPMV Visitors

On any commercial project where payment for user actions is offered, registration and active participation of new members are encouraged. The influx of visitors allows you to develop the resource faster, and user engagement increases the site's position in the search results. One of the ways to actively work with traffic is a referral program, under the terms of which partners are paid a commission.

1. Commission can be a percentage of earnings. The advantage is that the rewards are paid for the service budget. Thus, the master and the referral receive their earned money.
2. Income does not come from the number of attracted people, but from their active actions on the site. That is, you can not invest your funds in the project at all and at the same time receive commissions due to the activity of referrals. Accordingly, the referrer must teach, show, instruct the recruit how to work on the service. This is necessary to keep the attracted person active. Otherwise, an inactive referral will not bring anything to the master.
3. Website promotion, traffic flow. With the correct submission of the referral program, traffic to the project increases exponentially.

There are several myths in the area of ​​referral earnings. Consider them:

• More referrals - more passive income. This is partly true, but the referrer's earnings depend not on the number of invited participants, but on their activity. Accordingly, the correct statement should sound like this: more active referrals - higher income.
• Passive income is equal to passive attitude towards work. Such programs do not imply a strict schedule of activity, but in order to obtain a passivity, you need to devote time to finding and training new participants. Only an active referrer will have an active referral.
• The ways to attract participants are limited. This is not true. You can distribute your referral link through any channels. The success criterion is the number of active participants. Where the referrer will look for them is his own business.
• Post links - spam. It all depends on the referrer's approach. If he sends the same type of messages, imposed on users, offers to follow the link and register on the resource, such actions will be regarded as spam. You need to be more creative and try not to work with resources that are already regarded as scams.

What referrals are there

The classification is actually not as extensive as it might seem. A referral can be direct or indirect. Direct is a user who went to the project via a link, directly from the sponsor. That is, he is a member of the first level. No project will limit their number, because this is their most targeted traffic.

A referral, as a member of the system, can invite people through his link and also earn on their activity. In relation to the first referrer, the invited participants will be considered indirect, that is, referrals of the second level. Their number is limited, as well as the percentage of earnings from them is lower. But this is completely passive earnings. The referrer does not even need to do anything with the participants of the second and third level in order to receive a commission. All the work is done by referrals of the first round.

As an example, the Ezoic referral program, which presents successfully working variants of the program. Ie referrers receive earnings on referrals who have become active users of the site. Or, when bonuses also come from the actions of new members already attracted by referrals, who appeared in a commercial project due to the activity of the referrer himself.

Income is generated after the person invited by the referral link starts making money on the project or using its paid services. Commissions are paid as a percentage of the referral's income / amount spent.

How to attract referrals to any project

There are two ways to get referrals to any project:

1. Passive search. The link is posted on the website, forum, service, social network in the form of a small advertisement or post. An important condition for effectiveness is that the description must be catchy and interesting to the target audience. Any person can become a referrer. He simply takes the link, registers on the project and invites referrals through it.
2. Active. Here, the participant is required to complete some task or action. What does a referral do? For example, he participates in a survey, subscribes to a newsletter, watches content, and more. After that, he gets access to the site. Accordingly, the person who completed the target action is more inclined to actively work in the project than the user who came from a passive search. The percentage of active participants is always less, but the entire earnings of the referrer depends on them.

There are many sites for posting links. It is desirable to use everything, but you can select the most effective and work only with them:

• Own site. Can be used as passive. So is an active attraction option, to motivate participants with bonuses and benefits.
• Video on YouTube channel. The link is usually placed at the end of the video and in the description below it. If the channel is not yours, then you can insert the link in the comments.
• Social networks. Collecting referrals from this channel is the cutest thing. A post with a link can be placed in your group, by thematic communities, advertised in a target.
• Subject forums. For example, communities for making money on the Internet, Forex, website promotion and others.
• Tell colleagues, friends, relatives - launch word of mouth on the Internet to attract more acquaintances as link distributors.

It is recommended to choose sites with high traffic. To understand whether the site is live and how popular it is among users, just look at the statistics counter. If the resource has something to be proud of, then the traffic metric will be in the footer of the site. Work with sites from 1000 visitors per day.

In order to view statistics on referrals, the owner of the web resource must be registered in the Ezoic system. With the help of a big data analytics product, you can find out the information of interest.

It should be noted right away that the data that will be presented in this article is suitable only for one specific site. If you need to get statistical data for your resource, then you need to register in the Ezoic system.

In order to view information on referrals, you must perform the following steps:

1. Log in to your Ezoic account;
2. In the left side menu select the button Traffic sources;
3. By clicking on this button additional options will open, of which you need to select Referrals.

Graph and table overview

By clicking on the referrals button, the website owner will be taken to a special page with data relevant to his resource. He will see a graph, and below it - a table with relevant and more detailed data.

The table displays the following information:

1. Referrers;
2. Visits;
   
3. Page views;
   
4. Engaged page views;
   
5. Engaged pageviews per visit;
   
6. Average engaged time per visit;
   
7. Bounce rate;
   
8. Revenue per referral;
   
9. EPMV per referral.
   

Let's take a closer look.

Medium.com

The number of visits to this referrer was 1.497, which is 0.06% of the total number of visits. Pageviews are also quite modest at 1,778, which is also 0.06% of the total pageviews.

Engaged page views are 1.281, which is 0.09 percent of the total in the table. The average work / visit time is 01:12, while the average in the table is 00:44.

The refusal rate for this referrer is quite low - 16.30%, while the average value according to the table is 28.32%. The income is also quite modest and is equal to $ 24.50, which is 0.16% of the total income.

But the EPMV for this referrer is the highest in the table - $ 16.36, while the average value for the table is $ 6.24.

Google.ch

With this referrer, things are a little better with views and visits. The number of visits was 4,071, which is 0.17% of the total number of visits. As for page views, this value is equal to 4.710, which is 0.17% of the total value of visits as a percentage.

Engaged page views - 2,466, which is 0.17% of the total engagement rate as a percentage. The average work / visit time is 00:47, while the average in the table is 00:44.

The bounce rate for this referrer is close to a very high 27.73%, while the average for the table is 28.32 percent. The income is slightly better than in the previous case and is equal to $ 66.35, which is 0.44 percent of the total income as a percentage.

EPMV for this referrer is also very good. Several times higher than the average for the table - $ 16.30, while the average for the table is $ 6.24.

Ecosia.org

The statistics for this referrer are rather modest. Let's take a closer look. The visits are equal to 3,753, which is 0.16% of the total. Page views - 4,261, of the total number of visits as a percentage, this is 0.15%.

Engaged page views 3,079, which is 0.22% of the total number of involved page views. The average work / visit time is 01:08, while the average in the table is 00:44.

The bounce rate is not very high, but it is still close to the average of 22.89 percent, while the average is 28.32 percent. The income is also very modest - $ 47.85, which is 0.32% of the total income.

The EPMV for this referrer is $ 12.75, while the table average for this value is $ 6.24.

Bing.com

This referrer has very decent indicators. Let's take a closer look. The visits are equal to 63,178, which is 2.63 percent of the total number of visits. Page views is 75,786, which is 2.68 percent of total page views.

Engaged page views 53,367, which is 3.66 percent of the total engagement rate. The average working / visiting time is 01610, while the average value for this indicator is 00:45.

The bounce rate is neither high nor low at 22.50%, while the table average is 28.32 percent. The income for this referrer is more impressive than in previous cases - $ 802.23. while the percentage of total income is 5.34 percent.

The EPMV is $ 12.70, which is pretty good since the average is $ 6.24.

Yahoo.com

In contrast to the previous case, the indicators here are also rather modest. Let's take a closer look. The visits are equal to 3.222, which is 0.13% of the total number of visits. Page views 3.934, which is 0.14% of the total number of views as a percentage.

Engaged page views are 2.677, which is 0.19% of the total engagement rate as a percentage. The average working / visiting time is 01:09, while the average in the table is 00:45.

The bounce rate compared to other referrers is quite low, 20.17%, while the average in the table is 28.32 percent. Revenue for this referrer was $ 36.09, which is 0.24 percent of the total revenue.

EPMV is above average at $ 11.20, while the table average is $ 6.24.

Google.de

There are quite good indicators for this referrer, let's take a closer look. Attendance is equal to 37.179, of the total value according to the table in percentage terms it is 1.55%. Page views 42.516, which is 1.50% of the total value of the table as a percentage.

Engaged page views 23,289, which is a percentage of the total engagement rate of 1.67%. The average work / visit time for this referrer is 00:51, while the average is 00:44.

The bounce rate for this referrer is very high compared to other values ​​in the table at 28.66 percent, while the average for this parameter is 28.32 percent. The income is $ 412.10, which is 2.74 percent of the total income as a percentage.

The EPMV for this referral is $ 11.08, which is a good figure as the average is $ 6.24.

Google.at

The data for this referrer is rather modest, let's take a closer look. The visits are equal to 3.029, of the total number of visits, the percentage is 0.13 percent. Page views is 3,461, of the total number of views as a percentage, this is 0.12 percent.

Engaged page views 1,920, which is 0.13 percent of the total engagement rate. The average work / visit time is 00:49, which is slightly higher than the average of 00:45.

The bounce rate is above average at 29.71%, while the table average is 28.32 percent. The income is practically the smallest of the data presented in the table - $ 30.04, of the total amount of income as a percentage is equal to 0.20 percent.

EPMV for this referrer is $ 9.92, which is a good indicator, since the average value for the table is $ 6.24.

Google.ca

The statistics for this referrer are not the highest in the table, but they are not the lowest either. Let's take a closer look. The visits are equal to 4.113, which is 0.17% of the total number of visits. Page views is 4,846, which is also 0.17 percent of the total number of views as a percentage.

Engaged page views are equal to 1.996, which is 0.14 percent of the total engagement. The average working / visiting time is 00:36, which is not a very good indicator, since the average value for this parameter according to the table is 00:45.

The bounce rate for this referrer is quite high and amounts to 30.27%, while the average indicator for the table for this parameter is 28.32%. income is higher than in the previous case, but not by much - $ 36.65, which is 0.24 percent of the total income as a percentage.

EPMV for this referrer is not bad, $ 8.91, while the average value for the table is $ 6.24.

Google.be

The indicators for this referrer are higher than in the previous case, but still not good enough. Let's take a closer look. The visits are equal to 4.488, which is 0.19% of the total number of visits. Page views is 5,303, which is also 0.19% of the total number of views as a percentage.

Engaged page views are 2,613, which is 0.18 percent of the total engagement rate. The average working / visiting time is 00:41, and this is not a very good value, since the average for this parameter is 00:45.

The bounce rate for this referrer is 30.01%, which is also not very good as it is above the table average of 28.32%. The income for this referrer was $ 39.14, which is 0.26% of the total income as a percentage.

EPMV for this referrer is good, $ 8.27, while the average value for the table is $ 6.24.

Google.co.il

The indicators for this referrer are very low, lower than those of the others presented in the table. The visits are equal to 1,836, which is only 0.08% of the total number of visits. Page views is 2,173, which is also 0.08 percent of the total number of views as a percentage.

Engaged page views are 1.086, which is 0.08 percent of the total engagement rate. The average work / visit time is 00:44, which is a good indicator.

The bounce rate for this referrer is not very good at 28.21%, while the table average is 28.32%. The income for this referrer is the lowest - $ 15.77, of the total amount of income as a percentage is 0.11 percent.

The EPMV for this referrer is $ 8.59, which is a good figure as the table average is $ 6.24.

Big data analytics

Big Data Analytics is a relatively recent product from the Ezoic team and has already gained some popularity among website owners.

With this product, you can get a huge array of analytical data completely free of charge at any time of the day. The only requirement that the site owner must fulfill is to register in the Ezoic system.

Big data analytics allows you to find out a lot of useful information that will help in the development of a web resource. For example, you can find out the slowest pages on the site, what is the total income, and you can also see in real time how much money the site brings in a given minute.

Frequently Asked Questions

Who are the referrals?

A referral is a member of the system, can invite people through his link, and also earn on their activity. In simple words, this is a person who brought a new user to the project, will receive referral money for these actions.

What are the most effective ways to place site referral links?

There are many ways to post links. It is desirable to use all, but you can choose the most effective. For example, it can be your own website, a video on a YouTube channel, social networks, thematic forums, a story to colleagues, friends, relatives, launching word of mouth on the Internet.

How can publishers identify which referral sources are bringing in visitors with the highest EPMV?

Publishers can use analytics tools to track referral sources and correlate them with EPMV data. By analyzing which referral sources (like social media, search engines, or direct links) yield the highest EPMV, publishers can strategize to enhance traffic from these high-value sources.