# How does the time of day affect EPMV and how do you find it for your website?

- EPMV by Page viewed percentage: Learn How time of day Affects EPMV
- Chart and table overview
- EPMV by day of the week
- Tuesday
- Monday
- Wednesday
- Thursday
- Friday
- Sunday
- Saturday
- EPMV by time of day
- Local hour 0900 - 1200
- Local hour 1200 - 1500
- Local hour 1500 - 1800
- Local hour 1800 - 2100
- Local hour 2100 - 2400
- Local hour 0600 - 0900
- Local hour 0000 - 0300
- Local hour 0300 - 0600
- Big data analytics from Ezoic
- Frequently Asked Questions

## EPMV by Page viewed percentage: Learn How time of day Affects EPMV

In order for the owner of a web resource to see such information, he needs to follow these steps:

- Enter your personal account in the Ezoic system;
- In your personal account, in the left side menu, select the Spectator audience item;
- In the drop-down menu, select the additional item Local time.

A page will open in front of the website owner, which will display a simple and understandable diagram, below it - a table with more detailed and complete analytical data.

## Chart and table overview

Before starting to review the data, it is worth noting that all the analytical information that will be provided in this article is relevant only for a specific site. If you are the owner of a website and you also need to own analytical data for your resource, it is worth registering in the Ezoic system.

The table that the website owner sees when he clicks on the Local Time button will display the following information:

- Day of the week;
- Visits;
- Page views;
- Engaged page views;
- Pageviews / visits involved;
- Average working / visiting time;
- Bounce rate;
- Income;
- EPMV.

Let's consider the analytical information in more detail.

## EPMV by day of the week

You might ask, what is EPMV? The acronym stands for “Earnings Per Mille Visitors”. It also means “Earnings Per Thousand Visitors”. Furthermore, it has also been identified to mean Session RPM or Revenue (see the difference between RPM and EPMV). The metric is used by publishers, advertisers, ad platforms, or other people or agencies interested in the overall growth of their business. The metric is used to understand how much is made per thousand visitors on a website. The exceptional thing about this metric is its holistic approach, taking into consideration all factors affecting revenue.

### Tuesday

Opens a table for the selected period, day of the week, tuesday. Attendance is 410.393, which is 16.93 percent of the total. Page views - 482,995, while the percentage of the total will be 16.88 percent. These are the highest scores across the entire page. Engaged page views for this day of the week are 253,417, which is 17.53% of the total engagement rate as a percentage.

The average work / visit time is 00:46, while the average in the table is 00:44. The bounce rate is quite high, but not higher than the average value according to the table - 28.02%, while the average value is 28.41%. The income in this case turned out to be quite good - $ 2,724.29. which of the total amount of income as a percentage is 17.99 percent.

EPMV for Tuesday is not the highest on the data presented, but is above the average of $ 6.64, while the table average is $ 6.25.

### Monday

The next day of the week shown in the table is Monday. Let's consider the data on it in more detail. The visits for the given day for the selected period are quite good - 398,723, of the total number of visits as a percentage, this is 16.45%. Page views are not the highest in the table, but in second place - 470,479, which is 16.44 percent of the total number of views. Engaged page views for this day were 248,736, which is 17.20% as a percentage.

The average work / visit time was 00:46, which is a good indicator, because the average value in the table is 00:44. The bounce rate is lower than in the previous case, but not significantly - 27.80%, while the average value according to the table is 28.41%. The income was 2,751.84, which is 18.17% of the total income as a percentage.

EPMV for this day is higher than in the previous case - $ 6.90, while the average value for the table is $ 6.25.

### Wednesday

The next day of the week shown in the table is Wednesday. Let's consider the data for this day in more detail. Visits for a given day for a selected time period amounted to 393,888, which is 16.25% of the total number of visits as a percentage. Page views 463,732, which is 16.20% of the total number of views as a percentage. Engaged page views for this day amounted to 243,013, of the total number of involved page views as a percentage it is 16.81%.

The average work / visit time is 00:47, and this figure is better than the two days already reviewed. The total value for this parameter is 00:44. The bounce rate is 27.88 percent, while the average is 28.41 percent. The income for this day for the specified period was $ 2,657.64, which is 17.55% of the total income as a percentage.

EPMV for this day is good - $ 6.75, while the average value for this parameter is $ 6.25.

### Thursday

The next day of the week shown in the table is Thursday. Let's consider the data for this day in more detail. Visits for a given day for a selected period of time amounted to 389,077, which is 16.05% of the total number of visits in percentage. page views 457,751, which is 15.99% of the total number of views as a percentage. Engaged page views 240,666, which is 16.65% of the total engagement rate as a percentage.

Average working / visiting time 00:47, the same as for Wednesday. The bounce rate is 27.96%, while the average is 28.41%. The income for this day for the specified period was $ 2,524.46, which is 16.67% of the total income as a percentage.

EPMV for this day is $ 6.49, the total value for this parameter is $ 6.25.

### Friday

The next day of the week shown in the table is Friday. Let's consider the data for this day in more detail. Visits for a given day for a selected period of time were 349,272, which is 14.41% of the total number of visits as a percentage. Page views 411,453, which is 14.38% of the total number of views as a percentage. Engaged page views 208,148, which is 14.40% of the total engagement rate.

The average work / visit time for a given day is 00:45, which is normal since the average is 00:44. The bounce rate is not very good at 28.44%, while the average in the table is 28.41%. The income for this day for the specified period was $ 2,047.04, which is 13.52% of the total income.

The EPMV for that day is below the table average of $ 5.68, while the average is $ 6.25.

### Sunday

The next day of the week shown in the table is Sunday. Let's consider the data for this day in more detail. The visits for the given day for the selected time period were 248,133, which is 10.24% of the total number of visits in percentage. Page views 296,108, which of the total value of views as a percentage was 10.35%. Engaged page views 129,659, which is 8.97% of the total engagement rate as a percentage.

The average work / visit time is 00:38, which is practically the worst indicator in the table. The bounce rate is also quite high at 29.90%, while the average is 28.41%. The income for this day for the specified period was $ 1,396.65, which is 9.22% of the total income in percentage.

EPMV is practically the lowest in the table - $ 5.63.

### Saturday

The next day shown in the table is Saturday. Let's consider the data for this day in more detail. Visits for a given day for a selected period of time were 234.702, which is 9.68% of the total number of visits, and this is the lowest indicator in the table. Page views 279,466, which is 9.76% of the total number of views, is also a low indicator. Engaged page views 122,214, which is 8.45% of the total engagement rate.

The average work / visit time is only 00:37, while the average value according to the table is 00:44. The bounce rate is also the highest at 30.13%, while the average is 28.41%. The income for this day for the specified period of time was $ 1,039.27, which is 6.86% of the total income as a percentage.

As for EPMV, here it is also the smallest of the entire table - $ 4.43, while the average value is $ 6.25.

But this is not all the data that can be found out. By clicking on the Local Hour button, the website owner will see some more interesting information.

## EPMV by time of day

### Local hour 0900 - 1200

Visits during this period amounted to 475,536, which is 19.21% of the total number of visits. Page views 546,654, which is 19.10% of the total number of views as a percentage. Engaged page views 305,068, which is 21.10% of the total engagement rate as a percentage

The average working / visiting time is 00:50, while the average value for this parameter is 00:44. The bounce rate is 26.78%, while the average is 27.82%. The income for the selected period is the largest - $ 3,824.34, of the total amount of income as a percentage it is 25.26%.

EPMV is very high and the best in the table at $ 8.04, while the average is $ 6.12.

### Local hour 1200 - 1500

The visits during this period were 467,477, which is 18.89% of the total number of visits. Page views 538,735, which is 18.82% of the total number of views. Engaged page views 291,838, which is 20.28% of the total engagement rate.

The average work / visit time is 00:47, which is slightly worse than in the previous case, but still better than the average of 00:44. The bounce rate is 26.96%, while the average is 27.83 percent. Income for the selected period is $ 3,313.81, of the total amount of income as a percentage is 21.89%.

EPMV in this case is $ 7.09, while the average is $ 6.12.

### Local hour 1500 - 1800

The visits during this period of time amounted to 456,346, which is 18.44% of the total number of visits. Page views 528,499, which is 18.47% of the total number of views. Engaged page views 282,252, which is 19.52% of the total engagement rate.

The average work / visit time is 00:45, which is not a bad value, since the average value in the table is 00:44. The bounce rate is 26.95%, while the average for this parameter is 27.83%. The income for the selected period is $ 2,966.46, which is 19.59% of the total income as a percentage.

EPMV in this case is quite good - $ 6.50, while the average value for the table is $ 6.12.

### Local hour 1800 - 2100

Visits during this period amounted to 339,004, which is 13.70% of the total number of visits in percentage terms. Page views 394,569, which is 13.79% of the total. Engaged views - 189,901, which is 13.13% of the total engagement rate as a percentage.

The average working / visiting time is 00:40, and this is not a very good indicator, since the average value according to the table is 00:44. The bounce rate is 27.54%, while the average is 27.83%. The income for the selected period is $ 1,642.89, which is 10.85% of the total income as a percentage.

EPMV in this case is quite low - $ 4.85, while the average value according to the table is $ 6.12.

### Local hour 2100 - 2400

Visits during this period of time amounted to 323.102, which is 13.06% of the total number of visits as a percentage. The page views are 378,478, which is 13.22% of the total page views. Engaged page views 179,075, which is 12.39% of the total engagement rate.

The average work / visit time is 00:39, and this, as in the previous case, is not a very good result, since the average value according to the table is 00:44. The bounce rate is “within the normal range” - 27.40%, while the average value for the table is 27.83%. The income for the selected period is $ 1,214.76, which is 8.02% of the total income as a percentage.

EPMV in this case is practically the lowest of those presented in the table - $ 3.76.

### Local hour 0600 - 0900

Visits during this period amounted to 191,674, which is 7.74% of the total number of visits in percentage terms. Page views were 218,770, which is 7.64% of the total number of views. Engaged page views - 103,009, which is 7.12% of the total engagement rate as a percentage.

The average working / visiting time is 00:42, which is not a very good indicator, since the average value according to the table for this parameter is 00:44. The bounce rate was exceeded - 29.32%, while the average value for this parameter is 27.83%. The income for the selected period is $ 1,365.33, which is 9.02% of the total income as a percentage.

EPMV in this case is very good - $ 7.12, while the average value for the table is $ 6.12.

### Local hour 0000 - 0300

The visits during this period amounted to 148,811, which is 6.01% of the total number of visits in percentage terms. Page views are equal to 172,863, which is 6.04% of the total number of views in percentage. Engaged page views 68,920, which is 4.77% of the total engagement rate.

The average work / visit time is 00:33, which is a very low indicator, since the average value in the table is 00:44. The bounce rate is practically the highest in the table - 31.22%, while the average is 27.83%. The income for the selected period is $ 554.63, which is 3.66% of the total income as a percentage.

EPMV in this case is also quite low, only $ 3.73.

### Local hour 0300 - 0600

The visits during this period were 72,912, which is 2.95% of the total number of visits. Page views - 83,416, of the total number of views as a percentage, this is 2.91%. Engaged page views 25,790, which is 1.78% of the total engagement rate as a percentage.

The average work / visit time is 00:26, and this is the lowest result in the table, with an average value of 00:44. The bounce rate is the highest in the table at 38.01%, while the average is 27.83%. Income for the selected period is $ 258.96, from the total amount of income as a percentage it is 1.71%.

EPMV is also the lowest among the presented data, at $ 3.55.

## Big data analytics from Ezoic

Big data analytics from Ezoic is a relatively new product for detailed website analytics, but it has already earned trust among users due to its huge functionality and detailed information that is collected from the resource.

In order to start receiving such analytic data, the website owner needs to register with the Ezoic system.

What else can you see with big data analytics? In fact, the system will collect a huge amount of information, you can find out the slowest page, and it is also possible to see what income the site brings in real time.

## Frequently Asked Questions

- Does the time of day and day of the week affect EPMV?
- Yes, it does matter for EPMV. To increase your income and traffic, it is very important to consider this factor. With Big Data Analytics from EzoicAds, you can get a huge amount of information in real time.
- How to find out the influence of the time of day on the site's EPMV?
- In order to find out the influence of the time of day on the site's EPMV, you need to log in to your personal account in the Ezoic system. In your personal account, in the left side menu, select the Audience item and select the additional Local time item in the drop-down menu.
- What impact does the time of day have on EPMV, and how can publishers identify these patterns on their websites?
- EPMV can vary throughout the day based on audience online behavior. Publishers can track EPMV against time using web analytics tools to identify peak times for engagement and ad revenue, allowing for targeted content and ad placement strategies.