What local weather is best for website revenue and maximum EPMV?

EPMV by local weather: Learn How temperature and weather conditions Affects EPMV

In order to find what local weather is best for a website's revenue and maximum EPMV, the website owner should follow these steps:

1. Log in to your Ezoic account;
2. In the left side menu, select the Audience item;
3. In the drop-down menu, select the Weather button.

The website owner, once on this page, will see a diagram from which conclusions can be drawn immediately, as well as a table in which all the data will be described in more detail.

Chart and table overview: EPMV by local temperature

In the table, the website owner will see the following data:

1. Temperature in degrees Celsius;
2. Visits;
3. Page views;
4. Engaged page views;
5. Pageviews / visits involved;
6. Average working / visiting time;
7. Bounce rate;
8. Income;
9. EPMV.

Take a closer look at this table. It is worth noting that the data that will be presented below is valid only for one specific site. If you are the owner of any resource, and also want to receive such detailed analytics, you should register in the Ezoic system.

-5 to 0 degrees

Visits for this weather range are 20.871, which is 0.85% of the total number of visits. Page views 24,507, which is 0.86% of the total page views. Engaged page views 14,100, which is 0.98% of the total engagement rate as a percentage.

The average work / visit time for this case is 00:52, which is a good indicator, since the average value in the table is 00:44. The bounce rate has an almost average value of 26.38%, while the average value according to the table is 28.18%. As for the income, at first glance it is small, only $ 222.65, which is 1.49% of the total income as a percentage.

Conclusions can be made by EPMV, and for the given weather conditions it is the highest - $ 10.81, while the average value for the table is $ 6.20.

-10 to -5 degrees

Visits for this weather range are only 6.412, which is 0.26% of the total number of visits. Page views 7,494, which is also 0.26% of the total page views as a percentage. Engaged page views 4,468, which is 0.31% of the total engagement rate as a percentage.

The average work / visit time for this case is 00:54, which is also not bad, since the average value in the table is 00:44. The bounce rate is slightly lower than in the previous case - 23.24%. The average value in the table for this parameter is 28.18%. As for the income, in this case it is equal to $ 65.68, of the total amount of income as a percentage it is 0.43%.

If we talk about EPMV, then for this case it is also quite high - $ 10.24, while the average value according to the table is $ 6.20.

5 to 10 degrees

Visits for this weather range are 132,891, which is 5.44% of the total number of visits. 153,573 page views, which is 5.37% of the total number of views. Engaged page views 82,891, which is 5.73% of the total engagement rate.

The average work / visit time is 00:49, which is lower than in previous cases, and the average for the table is 00:44. The bounce rate is very close to the average of 26.19%, while the average is 28.18%. As for the income, here it is noticeably higher than in previous cases - $ 1,351.73, of the total amount of income as a percentage, this is 8.93%.

As for EPMV, here it is also quite high - $ 10.17, while the average value according to the table is $ 6.20.

10 to 20 degrees

Visits for this weather range are 409.949, which is 16.78% of the total. Page views 474,280, which is 16.57% of the total number of views as a percentage. Engaged page views 207,236, which is 14.33% of the total number of involved page views.

The average working / visiting time is 00:50, which is a fairly good indicator, since the average value in the table is 00:44. The bounce rate is not very good and is above the average of 29.23%, while the average is 28.18%. As for income, here it is quite impressive $ 4,126.46, of the total amount of income as a percentage, this is 27.25%.

EPMV in this case has a good value - $ 10.07.

20 to 30 degrees

Visits for this weather range are 317.475, which is 12.99% of the total number of visits. Page views 364,470, which is 12.73% of the total page views. Engaged page views 207,236, which is 14.33% of the total number of engaged page views.

The average working / visiting time is 00:48, while for this parameter the average value according to the table is 00:44. The bounce rate, as in the past, is higher than the average and is equal to 29.16%, while the average value according to the table is 28.18%. The income here is slightly lower than in the previous case, but also quite good - $ 2,793.26. This is 18.45% of the total income as a percentage.

EPMV in this case is already gradually declining and is equal to $ 8.80.

-20 to -10 degrees

Visits for this weather range are 4.009, which is 0.16% of the total number of visits. Page views 4,593, which is also 0.16% of the total number of views as a percentage. Engaged page views 2,569, of the total engagement rate as a percentage is 0.18%.

The average working / visiting time is 00:47, while the average value according to the table for this parameter is 00:44. The bounce rate is quite low compared to the ranges already presented - 22.40%, while the average value in the table is 22.18%. As for the income, in this case it was $ 25.04, which is only 0.17% of the total income as a percentage.

EPMV in this case is $ 6.25, while the average for this value in the table is $ 6.20.

30 to 40 degrees

Visits for this weather range are 75,297, which is 3.08% of the total number of visits as a percentage. Page views 87,083, which is 3.04% of the total number of views as a percentage. Engaged page views 50,260, which is 3.48% of the total.

The average working / visiting time is 00:48, while the average for this indicator is 00:44. The bounce rate here is quite low - 24.15%, while the average value according to the table is 28.18%. The income for this range was $ 421.76, which is 2.79% of the total income as a percentage.

EPMV is $ 5.60.

-30 to -20 degrees

Visits for this weather range are 771, which is only 0.03% of the total number of visits as a percentage. Page views 882, which is also 0.03% of the total number of views as a percentage. Engaged page views 469, which is also 0.03% in percentage terms.

The average working / visiting time is 00:46, while the average value in the table is 00:44. The bounce rate is 22.70%, which is a pretty good indicator, since the average value in the table is 22.18%. The income here is $ 4.12, which is 0.03% of the total income as a percentage.

As for EPMV for this range, it is not very good here and is equal to $ 5.34, while the average value is $ 6.20.

More than 40 degrees

Visits for this weather range are 1.395, which is 0.06% of the total number of visits. Page views 1,581, which is also 0.06% of the total number of views as a percentage. Engaged page views 868, which is 0.06% of the total engagement rate as a percentage.

The average working / visiting time is 00:42, and this is not a very good indicator, since the average value in the table is 00:44. The bounce rate for this indicator is 25.23%, while the average value according to the table for this parameter is 28.18%. Income $ 6.01, which is 0.04% of the total income as a percentage.

EPMV here is not the lowest in the table, but much lower than those previously encountered - only $ 4.31, while the average for this parameter is $ 6.20.

0 to 5 degrees

Visits for this range are equal to 1,464,696, which is 59.82% of the total number of visits as a percentage, and this is the best result for this parameter in the table. Page views 1,729,145, which is 60.42% of the total page views. Engaged page views 812,335, which is 56.18% of the total engagement rate as a percentage.

The average working / visiting time is 00:41, while the average value according to the table for this parameter is 00:44. The bounce rate is quite high at 28.03%, while the average is 28.18%. The income for this range is $ 6,114.73, which is 40.38% of the total income as a percentage.

But EPMV is not very good here - $ 4.18.

Below -40 degrees

Visits for this range are 10, which is 0.00% of the total number of visits as a percentage. Page views are 10, which is also 0.00% as a percentage of the total number of views. Engaged page views 3, of the total engagement rate is 0.00%.

The average working / visiting time is 00:09, while the average value for this indicator is 00:44. The bounce rate is one of the highest in the table - 30.00%. The income is $ 0.03, which is 0.00% of the total income as a percentage.

The EPMV is $ 3.32, while the table average for this value is $ 6.20.

-40 to -30 degrees

Visits for this range are equal to 60, then the percentage of the total number of visits is 0.00%. Page views are equal to 65, which is 0.00% of the total number of views as a percentage. Engaged page views 36, which is 0.00% of the total engagement rate as a percentage.

Average working / visiting time 00:47. The bounce rate is 21.67%. The income for this range was $ 0.15, which is also 0.00% of the total income as a percentage.

As for EPMV, for this case this parameter is equal to $ 2.57.

Unknown

Visits for this range are equal to 12,630, of the total number of visits as a percentage, this is 0.52%. Page views are equal to 14,301, which is 0.50% of the total number of views. Engaged page views 350, which is 0.02% of the total number of involved page views.

Average working / visiting time 00:02. The bounce rate is the highest in the table - 39.91%. The income for this case was $ 6.55, which is 0.04% of the total income as a percentage.

As for the EPMV for this case, it is the lowest in the table and is $ 0.52.

Chart and table overview: EPMV by local weather conditions

What other information can I find out? By clicking on another tab, the website owner will see the following:

1. Weather summary;
2. Visits;
3. Page views;
4. Pageviews / visits involved;
5. Average working / visiting time;
6. Bounce rate;
7. Income;
8. EPMV.

Let's take a closer look at this information.

Cloudy clouds

Visits during these weather conditions were 190,939, which is 7.81% of the total number of visits. Page views 218,352, which is 7.64% of the total page views. 124,216 page views involved, which is 8.61% of the total engagement rate.

The average working / visiting time is 00:50, while the average in the table is 00:44. The bounce rate is quite high - 27.88%, while the average value in the table is 28.11%. The income for this case is $ 2,051.94, which is 13.59% of the total income as a percentage.

As for EPMV, it is quite high - $ 10.75, while the average value according to the table is $ 6.18.

Fog

Visits during these weather conditions were 8.031, which is 0.33% of the total number of visits. Page views 9,241, which is 0.31% of the total number of views as a percentage. Engaged page views 5,121, which is 0.35% of the total engagement rate as a percentage.

Average working / visiting time 00:50, the same as in the previous case. The bounce rate is 25.13%, while the table average is 28.11%. The income for this case was $ 85.63, which is 0.575 of the total income as a percentage.

EPMV is also high here compared to the $ 10.66 average.

Light drizzle

Visits during these weather conditions were 4,613, which is 0.19% of the total number of visits. Page views 5,318, which is also 0.19% of the total number of views as a percentage. Engaged page views 2,925, which is 0.20% of the total engagement rate as a percentage.

Average working / visiting time 00:49. The bounce rate is quite low - 23.48%, while the average value in the table is 28.11%. Income is equal to $ 46.34, of the total amount of income as a percentage, it is 0.31%.

EPMV in this case is also quite high - $ 10.04.

Broken clouds

Visits during these weather conditions were 171,009, which is 6.99% of the total visit rate. Page views 196,998, which is 6.90% of the total number of views as a percentage. Engaged page views 111,722, which is 7.74% of the total engagement rate as a percentage.

Average working / visiting time 00:49. Bounce rate 26.99%. The income for this case is $ 1,715.59, of the total income as a percentage, it is 11.36%.

EPMV for the given weather conditions is also quite good - $ 10.03.

Fog

Visits during these weather conditions were 23,551, which is 0.96% of the total number of visits. Page views 26,940, which is 0.94% of the total number of views as a percentage. Engaged page views 14,727, which is 1.02% of the total engagement rate as a percentage.

The average working / visiting time is 00:48, the average value for this parameter is 00:44. The bounce rate is quite low - 24.93%. The income for this case is $ 225.72, of the total amount of income as a percentage, this is 1.49%.

EPMV is slightly lower than in the above cases, but also good enough - $ 9.58.

Light snow

Visits during these weather conditions amounted to 11,956, of the total number of visits as a percentage, this is 0.49%. Page views 13,775, which is 0.48% of the total number of views as a percentage. Engaged page views 6,895, which is 0.48% of the total engagement percentage.

Average working / visiting time 00:45. The bounce rate is quite low - 20.41, while the average value in the table is 28.11%. The income for this case was $ 111.37, of the total amount of income as a percentage it is 0.74%.

EPMV is $ 9.58 here.

Several clouds

Visits during these weather conditions were 123,802, which is 5.06% of the total number of visits. 142,503 page views, which is 4.99% of the total page views. Engaged page views 80,303, which is 5.57% as a percentage of the total engagement rate.

Average working / visiting time 00:49. The bounce rate is 27.56%, while the table average is 28.11%. The income for this case was $ 1,145.72, of the total amount of income as a percentage, this is 7.59%.

The EPMV in this case is $ 9.25, while the table average is $ 6.18.

Scattered clouds

Visits during these weather conditions were 117,638, which is 4.81% of the total visit rate. Page views 134,810, which is 4.72% of the total number of views as a percentage. Engaged page views 77,599, which is 5.38% of the total engagement rate as a percentage.

Average working / visiting time 00:50. The bounce rate for this case is 26.81%, while the average value in the table is 28.11%. Income is equal to $ 1,078.48, of the total amount of income as a percentage, this is 7.14%.

As for EPMV, here it is $ 9.17, while the average value for the table is $ 6.18.

Moderate rain

Visits during these weather conditions were 15,601, which is 0.64% of the total number of visits. Page views 17,978, of the total number of visits, the percentage is 0.63%. Engaged page views 10,224, which is 0.71% of the total engagement rate as a percentage.

The average working / visiting time is 00:49, while the average in the table is 00:44. The failure rate for this case is 25.60%, while the average value in the table is 28.11%. Income is equal to $ 141.55, of the total amount of income as a percentage it is 0.94%.

EPMV for these weather conditions is $ 9.07, which is quite normal, since the average value for the table is $ 6.18.

Clear sky

Visits during these weather conditions were 317,239, which is 12.97% of the total number of visits. Page views 365,544, of the total number of views as a percentage - this is equal to 12.80%. Engaged page views 201,035, of the total engagement rate as a percentage is 13.94%.

The average working / visiting time is 00:47, while the average in the table is 00:44. The bounce rate is slightly overestimated here - 29.16%, while the average value in the table is 28.11%. Income is equal to $ 2,794.13, from the total amount of income as a percentage it is 18.51%.

If we talk about EPMV, then here it is also quite good - $ 8.81, while the average value according to the table is $ 6.18.

Light rain

Visits during these weather conditions were 48,786, which is 2.00% of the total number of visits. Page views 56,001, of the total number of visits in percentage ratio is 1.96%. Engaged page views 31,346, of the total engagement rate as a percentage is 2.17%.

The average working / visiting time is 00:49, while the average in the table is 00:44. The bounce rate is 26.37%, which is quite normal, the average in the table is 28.11%. The income in this case is $ 419.21, of the total amount of income as a percentage, this is 2.78%.

The EPMV for this weather condition is $ 8.59.

Snow

Visits during these weather conditions amounted to 4,186, of the total number of visits as a percentage - this is 0.17%. Page views 4,874, of the total number of views as a percentage is 0.17%. Engaged page views 2,469, of the total engagement rate this is 0.17%.

Average working / visiting time 00:48. The bounce rate is quite low - 19.95%, while the average value in the table is 28.11%. The income for this case is $ 35.12, of the total amount of income as a percentage is 0.23%.

As for EPMV, here it is equal to $ 8.39.

Heavy pouring rain

Visits during these weather conditions amounted to 2,868, of the total number of visits in percentage terms is 0.12%. Page views 3,274, of the total number of views as a percentage, this is 0.11%. Engaged page views 1,846, of the total engagement rate as a percentage, this is 0.13%.

The average working / visiting time is 00:47, while the average in the table is 00:44. The bounce rate is 24.93%, while the table average is 28.11%. The income for this case was $ 21.93, of the total amount of income as a percentage, this is 0.15%.

As for EPMV, here it is equal to $ 7.65, while the average value according to the table is $ 6.18.

Light rain shower

Visits during these weather conditions amounted to 2,397, of the total number of visits, this is 0.10%. Page views 2,687, from the total amount of visits in percentage ratio is 0.09%. Engaged page views 1,603, of the total number of involved page views as a percentage - this is 0.11%.

The average working / visiting time is 00:48, while the average value in the table is 00:44. The bounce rate is quite high at 29.29%. The income for this case is $ 13.96, of the total amount of income as a percentage it is 0.09%.

EPMV for this case is very low and equals $ 5.82, while the average value for the table is $ 6.18.

Smog

Visits during these weather conditions amounted to 5,310, of the total number of visits as a percentage - this is 0.22%. Page views 5,976, of the total number of views in a percentage ratio of 0.21%. Engaged page views 3,066, of the total engagement rate in a percentage ratio of 0.21%.

The average working / visiting time is 00:42, which is not a very good indicator, since the average value in the table is 00:44. Bounce rate 26.99%. Income for this case is $ 22.67, of the total amount of income as a percentage is 0.15%.

As for the EPMV for this case, it is very low at $ 4.27, while the average value for the table is $ 6.18.

Light fog

Visits during these weather conditions amounted to 18,590, of the total number of visits as a percentage, this is 0.76%. Page views 21,346, of the total number of views as a percentage is 0.75%. Engaged page views 11,526, of the total engagement rate is 0.80%.

Average working / visiting time 00:44, this indicator is equal to the average. The bounce rate is quite low - 22.00%. Income for this case is equal to $ 76.05%, of the total amount of income as a percentage it is 0.50%.

As for EPMV, for this case it is the lowest in the table - $ 4.09.

Big data analytics

Big data analytics is the process of analyzing large and complex data sources to uncover trends, customer behavior patterns, and market preferences to help make better business decisions.

Big data analytics from Ezoic is a relatively new product in the market for similar services. However, it was he who gained popularity among website owners, since it is with his help that you can get complete analytical information on your resource.

Big data analytics offers its users a fairly large array of information, which is very accessible in the form of tables, graphs and diagrams. Even a web resource owner who has never dealt with analytics will be able to understand this data.

This resource has a huge number of possibilities. You can find out which pages are the slowest, what brings the most revenue, and even see the revenue from the site in real time. To start using Ezoic big data analytics, the website owner simply needs to register.

Frequently Asked Questions

Can the weather affect the profitability of the site?

Yes, indeed the weather can significantly affect the profitability of the site. In your EzoicAds account, in the Audience menu, you can select the Weather indicator and analyze this influencer.

Can Ezoic Big Data Analytics know the impact of weather on EPMV?

Big data analytics offers its users a fairly large array of information that is very accessible in the form of tables, graphs and charts, including the impact of weather conditions on EPMV. Even the owner of a web resource who has never been involved in analytics will be able to understand this data.

How does local weather impact website revenue and EPMV, and how can publishers optimize for these conditions?

Local weather can influence online behavior, potentially affecting website traffic and EPMV. For instance, bad weather may increase online activity. Publishers can use weather targeting in their ad campaigns and content strategy to capitalize on these variations.