RPM / EPMV: how AMP and other frameworks work?

Frameworks are programmer's tools that make website development faster.

What is a framework

The essence of the framework lies precisely in the translation of a word. This is a special-purpose software environment, a kind of framework used in order to greatly facilitate the process of combining certain components when creating programs. It is a framework that allows you to add components based on your needs. The base on which you can form a program for any purpose quickly enough and without any particular difficulties.

Frameworks take care of thousands of nuances, such as working with the file system and databases, error handling, program protection. The results of EPMV are also directly dependent on a quality framework.

Framework classification:

• Application frameworks;
• Programming model frameworks;
• Conceptual model frameworks.

If a programmer has the task of creating a website, he needs to immediately determine the further strategy of work. There are three development paths, each programmer can choose the one that best suits his skills.

1. You can write the required source code from scratch.

The main advantage of this option is its variability - there are practically no restrictions, you can implement any conceived functionality, you only need certain skills. The main disadvantage can be called the complexity of the process, time costs. It will also take a lot of effort to thoroughly test the resulting product - you will have to find all its flaws in order to create the perfect web project.

2. Using frameworks.

There are certain limitations if you draw parallels with the previous method. There is a base to which you need to add a certain amount of required components. This option is cost-effective only for those who are at least a little versed in programming - without a certain amount of knowledge, it is almost impossible to complete the task. For people who cannot take advantage of this option, there is an alternative option.

3. Using a ready-made CMS.

This option is ideal for people who have little understanding of the web development segment. You can quickly create a site that meets the requirements. It is possible to make adjustments through the admin panel. But this approach is not very popular - the main disadvantage is the huge number of restrictions.

HTML - / CSS frameworks and libraries: their main features

Bootstrap

Bootstrap is a framework (up to version 4, in version 5 it is already a library) is incredibly popular and in demand, it was introduced back in early 2011. Adaptability (adaptive layout) is its main advantage. Bootstrap allows you to create projects with incredibly responsive, stylish designs - the project will automatically adjust based on the size of the user's computer or mobile device screen. The advantages include: a large number of styles, templates, page-by-page design - this greatly facilitates the creation of a website.

This framework has become so popular because of the huge number of advantages, there are practically no disadvantages in it.

Semantic UI

Semantic UI - used to create portable interfaces. This framework can be called quite young, but it is worth noting its constant development. In it you can find a huge number of buttons and other elements necessary for work - images, icons, inscriptions.

Foundation

Foundation - this framework is one of the most popular in the front-end frameworks segment. The latest versions have improved functionality for modern mobile devices. Thanks to the semantic approach, it is possible to use SCSS, write cleaner code in HTML. This framework is ideal for the situation. When you need rapid prototyping.

Pure by Yahoo!

Pure by Yahoo! —This framework has a few small CSS modules that will work well for any modern project. The name of the framework characterizes its main feature - nothing superfluous, just a necessary, unweighted software framework, which is perfect for creating a website.

Ukit

Ukit is a modular, lightweight framework. There are several features that make it stand out from modern frameworks. This is markdown - the ability to preview a website page in real time.

PHP Frameworks: Key Features

Yii

Yii is a fairly old framework that continues to be updated these days. It features convenient functionality - caching, high performance, full error handling, the ability to transfer (migrate) existing databases, use jQuery, and more. This framework is notable for its simplicity, you can quickly master its basics, there are no difficulties in working and using the main functionality.

This framework is often advised for people who are taking their first steps in understanding PHP programming.

Coldelgniter

Coldelgniter is another age-old framework that appeared in early 2006. It was then that his public release took place.

Among the main advantages of the framework:

1. Good documentation;
2. Light weight and fast installation;
3. Easy to use.

Many people use this framework as a base for learning, its simplicity is really considered the most significant advantage. New versions are constantly appearing, each of which is distinguished by a large number of innovations and bug fixes.

Symfony

Symfony is an incredibly stable, powerful framework that experts recommend for building large projects. Significant functionality, flexibility in settings - the popularity of this framework is due to its advantages. There are tons of useful reusable components that can be used to create a large website. This includes templates, form settings, security.

Laravel

Laravel is a frequent leader in various polls and ratings dedicated to php frameworks. The project is really promising, it has been recognized by quite experienced specialists. The framework is easy to learn and ideal for small to medium-sized projects. Suitable for fast, convenient writing of the required code.

Phalcon PHP

Phalcon PHP is open source (programming languages ​​C, C ++, PHP), support for almost all modern operating systems.

The performance of this framework is at a high level - this is confirmed by many specialized tests, and, as a result, by its popularity. It is possible to use it on your own server.

Python frameworks: main features

Flask

Flask - differs in the minimum amount of basic functionality, but is extensible. At any time, you can add the necessary functionality, taking into account the specifics of a particular project.

Thanks to the large number of extensions, the programmer will not have any problems with the implementation of his own idea. Suitable for beginner programmers as a first acquaintance with phyton frameworks.

Web2py

Web2py - its main concept is RAD (rapid application development) - rapid application development. This allows programmers to quickly create high-quality products without spending too much time and effort. The developers have tried to make the framework as simple and efficient as possible. Fully open source allows you to create any dynamic sites in Python. The framework is distinguished by its large-scale functionality and performance.

Django

Django - the framework is very popular in general, it is leading in its segment due to its simplicity and functionality. First, you don't need deep knowledge of the Python programming language to get started. And thanks to DRY (Don’t repeat yourself), the principle of writing code is simplified - the programmer does not have to re-enter the lines that have already been used, the framework will do it on its own, while the code will be concise and efficient.

template inheritance as well as standard structure are the main advantages of this Python framework. There is also an administration system.

TurboGears

TurboGears is a long-liver of its segment, the structure of this framework is left from WSGI - components that allow you to create any modern projects. The framework is really powerful and has decent functionality.

There is support for various databases, the ability to scale, there are practically no drawbacks.

Tornado

Tornado - it has the main feature that affects its popularity - the solution to the problem of 10,000 connections. Thanks to the server's features, this framework can handle thousands of concurrent connections just fine.

JavaScript frameworks and libraries

JavaScript is very popular in 2021, and a large number of web applications are built on it.

React

React is a very popular library developed and maintained by Facebook. The social network Facebook uses this library to display almost all the blocks of its site.

VueJS

VueJS is a popular javascript framework that is used by thousands of websites around the world and every year this framework is very similar to the previous version, but it is much easier to develop on this particular framework.

To see how other AMP frameworks work, a website owner can register on the Ezoic platform. The most popular product of this company is big data analytics, and it is thanks to this product that you can view the information of interest at any time of the day.

If the website owner already has a personal account, then inside it he must perform the following actions:

1. Log in to your Ezoic account;
2. Select the Technology setting in the left side menu;
3. In the drop-down menu for this setting, the user will see the Framework button.

Big data analytics and statistics by Web framework

Once in this menu, the website owner will see a colorful chart, and below it a table with more detailed analytical data.

It is worth noting that all the data that will be presented in this article is valid only for one specific site. If you need to obtain such (or any other) information from your own website, then you need to register in the Ezoic system.

In the table below the diagram, the website owner will see the following information:

1. Framework;
2. Visits;
   
3. Page views;
   
4. Engaged page views;
   
5. Average working / visiting time;
   
6. Bounce rate;
   
7. Revenue per framework;
   
8. EPMV per framework.
   

Let's take a closer look.

Desktop Standalone framework

The number of visits to this framework was quite small - 18,354, which is only 0.76% of the total number of visits. Page views are also not very significant - 20,906, which is 0.73% of the total number of views.

The pageviews involved for this framework are 14,012, which is 0.97% of the total. The average work / visit time is 01:01, while the average for the entire table is 00:45.

The bounce rate in relation to the average value for this parameter is quite good - 23.78%, while the average value according to the table is 28.47%. The average revenue for this framework is $ 178.04, as a percentage of the total revenue is 1.18 percent.

As for EPMV, this is the best indicator for this framework, and it was $ 9.70, while the average value for the table is $ 6.26.

Desktop Web framework

The visits to this framework are the best in the table and amounted to as much as 1,200,711, which is 49.63% as a percentage of the total number of visits. Page views are also the best at 1,385,115, or 48.40%.

The pageviews involved for this framework are 925,119, which is 63.98% as a percentage. The average working / visiting time is 01:01, while the average value for this parameter is 00:45.

The failure rate in relation to the average value for this parameter is not bad - 26.58%, while the average value according to the table is 28.47%. The income for this framework is the maximum according to the table, $ 11,161.41, which is 73.72 percent of the total income.

EPMV for this framework is also good at $ 9.30, while the average value for the table is $ 6.26.

Tablet Standalone framework

The visit rate for this framework is one of the lowest - 322, which is only 0.01 percent of this value. Page views are the same - 395, which is also 0.01 percent as a percentage of the total.

Engaged page views - 219, which is 0.02% as a percentage. The average work / visit time is 00:51, which is not bad, since the average value in the table is 00:45.

The failure rate in relation to the average value for this parameter is not very good - 30.12%, while according to the table, this parameter does not exceed 28.47% on average. The income for this framework is one of the lowest - $ 2.08, which is only 0.01 percent in percentage terms.

EPMV for this framework is within the average for the table and is equal to $ 6.27.

Tablet Web

For this framework, indicators also do not stand out with large values. Attendance is equal to 20,023, which is 0.83 percent of the total in the table. Page visits - 23,793, which is also 0.83% as a percentage.

The involved page views are 13,655, which is 0.94% in terms of percentage. The average work / visit time is 00:52, which is not bad, since the average in the table is 00:45.

The failure rate is close to the maximum average value in the table and amounted to 27.97%. The income for this framework is only $ 122.72, which is 0.81 percent of the total income.

EPMV for this framework is slightly below the average of $ 6.13, while the average is $ 6.26.

Tablet AMP

For this framework, the worst indicators are observed in the table. Attendance is equal to 215, which is 0.01 percent of the total. Visits are equal to 259, which is also 0.01 percent of the total for this value.

Engaged page views 3, of the total number of involved page views - 0.00 percent. Average working / visiting time - 00:01.

The bounce rate is very low compared to the table average, but this is due to the low number of engaged views and visits - 18.14%, while the average is 28.47 percent. The revenue for this framework was $ 0.95, in a percentage ratio of 0.01 percent.

EPMV for this framework is not the best, but also not the worst - $ 4.40.

Mobile Standalone framework

Page visits for this framework are not so large compared to other data in the table - 13,277, which is 0.55% of the total number of page views as a percentage. Views - 15,614, which is also 0.55% of the total number of visits.

Engaged page views are not significantly lower than the page views for this framework - 8.807, which is 0.61% of the total. The average work / visit time is 00:44, while the average is 00:45.

The bounce rate is quite high, but not the most critical according to the table - 30.90%. The income for this framework was $ 51.13, which is 0.34 percent in percentage terms.

EPMV for this framework is much lower than the average, only $ 3.85.

Mobile Web framework

This framework has everything in order with visits - 703,123, of the total number of visits this is as much as 29.06%. The page views indicator is also not bad - 836,233, of the total number of views as a percentage, it is 29.22%.

Engaged page views - 475,256, of the overall average this was 32.87%. The average working / visiting time is 00:44, while the average in the table is 00:45.

The bounce rate of this framework is the highest according to the presented table - 31.16%. The revenue for this framework was $ 2,536.97, which made up a whopping 16.76% of the total revenue.

EPMV for this framework is even lower than in previous cases - $ 3.61.

Mobile AMR framework

The rate of visits for this framework is also normal compared to others - 463,110, as a percentage of the total number of visits it is 19.14 percent. Page views - 579,669, which is 20.25% of the total.

Engaged page views are quite low, only 8,782, which is 0.61 percent of the total engagement rate. The average work / visit time is 00:01, while the average is 00:45.

The bounce rate for this framework is not the highest in the table, but not the lowest - 29.40%. The revenue for this framework was $ 1,087.87, which was 7.18% of the total revenue.

Big data analytics from Ezoic

As mentioned above, this is a fairly new product released by the company, but it is he who is especially popular with website owners.

This is due to the fact that thanks to big data analytics, you can get a fairly impressive array of information that will help you navigate the development of the resource.

There are many parameters in analytics. Which can be viewed. Thanks to such painstaking development, all analytics for a web resource is now in one place. You can see the data for the slowest pages, which traffic sources bring the most revenue, and much more. There is even an option that allows you to see in real time the current income from a resource.

All this can be obtained by the website owner after registration in the Ezoic system.

Frequently Asked Questions

What are the benefits of using a ready-made CMS?

The main advantage of using a ready-made CMS is the way it works for people with basic knowledge of web development. That is, this is a way to quickly create the site you need with the ability to make adjustments through the admin panel.

How to use frameworks for website development?

There are certain limitations with frameworks. There is a base to which you need to add a certain number of necessary components. This option is cost-effective only for those who are at least a little versed in programming - without a certain amount of knowledge, it is almost impossible to complete the task.

What is the effect of using AMP (Accelerated Mobile Pages) and other web frameworks on RPM (Revenue Per Mille) or EPMV?

AMP and similar frameworks can impact RPM/EPMV by speeding up page load times, especially on mobile devices, potentially leading to better user engagement and ad viewability. However, the limited ad types available on AMP may also affect overall ad revenue.