What is EPMV? Earnings Per Mille Visits

There are different metrics used to understand a website’s monetization success, but, often, they focus more on specific factors affecting revenue without giving a holistic view of earnings. It is important to note that there are different factors that affect the revenue earned by a website. Some of them include pages viewed per visit, site speed, number of visits, number and frequency of ads shown per visit, types of ads, and the list goes on. Hence, with so many factors affecting how much revenue can be earned by publishers, it is imperative to have a metric that takes into consideration all of these factors affecting revenue. The good news is that there is a metric which doesn’t give too much bias to some factors while neglecting the rest. That metric is EPMV.
What is EPMV? Earnings Per Mille Visits


What is EPMV

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What Are The Highest CPM Rates By Country?

There are different metrics used to understand a website’s monetization success, but, often, they focus more on specific factors affecting revenue without giving a holistic view of earnings. It is important to note that there are different factors that affect the revenue earned by a website. Some of them include pages viewed per visit, site speed, number of visits, number and frequency of ads shown per visit, types of ads, and the list goes on. Hence, with so many factors affecting how much revenue can be earned by publishers, it is imperative to have a metric that takes into consideration all of these factors affecting revenue. The good news is that there is a metric which doesn’t give too much bias to some factors while neglecting the rest. That metric is EPMV.

EPMV: Earnings Per Mill Visitors

You might ask, what is EPMV? The acronym stands for “Earnings Per Mille Visitors”. It also means “Earnings Per Thousand Visitors”. Furthermore, it has also been identified to mean Session RPM or Revenue (see the difference between RPM and EPMV‌). The metric is used by publishers, advertisers, ad platforms, or other people or agencies interested in the overall growth of their business. The metric is used to understand how much is made per thousand visitors on a website. The exceptional thing about this metric is its holistic approach, taking into consideration all factors affecting revenue.

Why use EPMV?

For publishers with a desire to monetize their website through Ezoic‌, one of the best metrics to use is EPMV. Ezoic is an ad platform where publishers can see how much they are earning with its Big Data Analytics. Hence, if you are all about ads or ad monetization, Ezoic remains the favorite go-to. Furthermore, you can have access to the free Big Data Analytics of Ezoic when your website is approved by Ezoic.

With Ezoic, publishers can have access to stats and data behind the success of their website, with EPMV serving as an important metric. EPMV allows you to see how much you are earning on each individual page or post‌, and how you are earning it. With this data, you can see which post performed better, those that didn’t, and the reason behind it.

The reason why you should choose Ezoic’s EPMV is simple. It is the best metric if all you want is a complete understanding of how to monetize your website. It doesn’t only tell you which page or post brings you more earnings every month, but also how you make the earnings. You get to know what you are doing right or wrong, or areas to focus more on. In summary, the statistics from EPMV help you understand which posts you should focus more on in regards to ad revenue for your website. The holistic approach of the metric and the valuable data to be drawn from it in monetizing your website makes it the best metric out there.

In addition, it doesn’t matter if you use Ezoic or not, tracking your posts’ or pages’ EPMV is important to have an accurate understanding of the revenue generated from visitors on your website. The metric considers a wide range of factors affecting ad monetization on your website. This metric will also consider the effect of ads on visitors, which includes page views per visit or the rate of which people which leave your website due to ads.

Furthermore, EMPV helps us understand that a higher income doesn’t always equal optimal monetization. Optimal ad monetization means making more money from fewer visits compared to making slightly more from much higher visits.

Calculating your EPMV Earnings

Once more, EPMV means “Earning Per Thousand Visitors”, which is synonymous with how much you will earn on every 1,000 visits to your website. The formula used to calculate your EPMV is:

EPMV = Total Earnings / (Visitors / 1,000)

Hence, assuming your earnings for a period of time are $10,000 and you have 1,000,000 views, your EPMV will be:

EPMV = $10,000 / (1,000,000 / 1,000) = $10,000 / (1,000) = 10
Hence, EPMV=$10.

This answer translates to meaning: for every 1,000 visitors, the publisher earns $10 in ad revenue.

How to Check your EPMV Earnings?

You do not have to calculate your EPMV earnings yourself, manually. You can see it by going to your Ezoic Dashboard.

To see your EPMV earnings, follow these simple steps:

  1. Go to your Ezoic dashboard.
  2. Select “Analytics”.
  3. Select “Content” on the left of the page.
  4. Click on “Landing Pages”.
  5. Finally, you should be able to see your overall EPMV and each post’s EPMV.

One of the great things about this stat is that you can see which posts perform best based on their high EPMV and those that perform less. With this information, you should be able to make informed decisions.

Factor affecting EPMV Earnings

There are varying factors which affect EPMV. Ultimately, you need to understand these factors because high EPMV means more money. The main factors which affect your EPMV earnings are: visitors’ location, type and length of content, website UI or quality, users’ experience, just to mention a few - you can learn all about them in Ezoic Big Data Analytics secret KPIs‌.

Sessions from the US‌ are bound to generate more EPMV than other countries. In addition, some content’s niche attracts more visitors, which should be your aim. Furthermore, it is important to have a great web interface and a great user experience to go with it. This will guarantee people stay on the website and their revisiting.

Conclusion

The aim of this article isn’t to pinpoint drawbacks or disadvantages of other specific metrics, but to explain to you why EPMV is the best. It considers all the factors which can affect the monetization of your website including those you never thought. It helps you understand different factors affecting your website monetization aim, hence, serving as a leverage you can utilize.

EPMV is the only reliable and scientific way you can effectively use to monitor your website monetization success. It doesn’t end there, it explains the reason behind the success or failure, which you can either concentrate on or improve. In summary, there is a correlation between your EPMV number and your earnings. You won’t have a high EPMV but a low earning, which makes the metric effective. It gives an overall understanding of revenue and growth.

★★★★★ Ezoic EPMV metrics EPMV is a simple and accurate way to measure websites earnings accross the whole user journey, and not only based on independant pages which might independantly dilute the overall sessions earnings, better measured and increased with EPMV metric.





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