# How to find EPMV of search terms, CTR and rankings?

Every owner of their own website knows that one of the important things in the site's work is SEO, search engine optimization. It is very profitable for website owners to work together with Ezoic, as the company offers an interesting product called Big Data Analytics. It is thanks to this product that you can see statistics in great detail, even regarding SEO.

## Big data analytics and statistics by Google search query

SEO - Search Engine Optimization is a set of work on the development of a site, changing its environment, analyzing user behavior, aimed at improving existing positions for targeted queries (in Yandex, Google, etc.), as well as getting good positions (in the TOP -10) for new queries of interest.

CTR is one of the metrics in internet marketing. CTR (click-through rate) is defined as the ratio of the number of clicks on a banner or ad to the number of impressions, measured as a percentage. Calculation formula: CTR = (number of clicks / number of impressions) * 100. For example, an ad unit was shown 10 times and was clicked 2 times. So his CTR is 20%.

SAP is a comprehensive CRM solution (CRM is a customer relationship management system) that implements omnichannel personalized communications and helps automate and manage the entire marketing cycle - from planning and setting up to online analysis of campaign effectiveness.

In order for the site owner to be able to find where he can see the EPMV of search queries, CTR and position in the rating, he needs to do the following:

- Login to your personal account from Ezoic;
- In the side left menu, select the option Search Engine Optimization or SEO;
- In the drop-down list, select the Search Console item.

Having completed this path, the site owner will see a graph, and under it there will be a table with a detailed decoding of the analyzed given data.

It should be noted right away that the information that will be used in this article is just an example, each website always has different analytics, it is individual and it is important for everyone to know it in order to understand what is worth working on.

## Overview of graph and table data

So, when the user clicks on the Search Console button he gets to a very interesting and important analytical page inside the Ezoic system. The table will show data on the following parameters:

- Search query;
- Average position (in Google search results);
- EPMV;
- Earnings per search query;
- Page visits;
- Page views;
- Average visit duration;
- Bounce rate;
- Page views / visits.

Let's consider the table in more detail, with the example of a website about a product called SAP. We will then find the best performing queries for that site, in order to know which keywords or search terms should be detailed in new articles.

### SAP logon 750

The first line contains information about logging into the SAP 750 system. The average position for this request is 4.0735. EPMV is $ 7.74. The income for this request is $ 9.00, which is 6.84% of the total income. Visits are equal to 1 thousand 163, of the total number of visits, this is 2.67%. Page views are equal to 1 thousand172, which is 2.36% of the total number of page views. The average visit duration is 03:38. The bounce rate for this request is 21.41%, which is well below the overall average for this indicator.

### SAP logon

The second line contains information about logging into the SAP system. The average position for this request is 12.5147. EPMV is $ 7.48, well above average. The revenue for this group of queries is $ 14.25, which is 10.82% of the total revenue. This is the highest rate of return shown in this table. Attendance for this specific request is 1 thousand 950, which is 4.37% of the total attendance rate. It is also the highest in the table. Page views is 1 thousand 918, which is 3.86% of the total page views. It also shows the highest score in the above table. The average visit duration is 05:37, and this is closest to the average for this parameter. The bounce rate for this request is the lowest reported at 20.42%.

### SAP GUI

The third line contains information about the SAP GUI. The average position for this request is 12.2867. EPMV is $ 6.02, which, as in previous cases, is higher than the average shown at the top of the table. The revenue for this request was $ 7.43, which is 5.64% of the total revenue. This result is below the average for the information presented in the table. Visits are equal to 1 thousand 234, which is practically the lowest indicator in the entire table, and it is only 2.83% of the total number of visits. Page views is 1 thousand 242, which is 2.50% of the total number of page views. This indicator is in second place in the table. The average visit duration is 04:25, this indicator is in third place in the table. The bounce rate is almost the highest in the table at 25.61%.

### SAP Excel

The fourth position is reserved for the SAP EXCEL request. The average position in the rating is 4.7970. EPMV is $ 5.72. Income for this query is $ 8.80, and it ranks third in this indicator in the table. This is 6.68% of the total income. In terms of visits, this request takes the second place and has 1 thousand 539, which is 3.53% of the total number of visits, this indicator is in second place in the table. Page views are equal to 1 thousand 571, which is 3.16% of the total number of views, and also in second place in terms of total presented indicators. The average visit duration is 04:39. The failure rate is practically the lowest in the table - 20.66%.

### SAP

The fifth position is reserved for the SAP request. The average position for this query is 25.4278, which is several times higher than the average. EPMV indicator is the lowest on the given data - $ 5.70. In terms of profitability, the worst indicators are also - $ 6.60, which is only 5.01% of the total income. Page visits are also with low rates, they are equal to 1 thousand 157, which is 2.65% of the total number of visits, and page views - 1 thousand 168, which is 2.35% of the total number of views. The average visit duration is 04:03. The failure rate is the highest according to the data from the table, at 30.25%.

### Find the best performing search queries for your sites earning

Based on all the data presented, we can conclude that the best position of the search query is for SAP logon 750, and it was this very query that brought the largest EPMV. It is worth remembering that all analytical data used in the article are taken as an example. To see the same Big Data Analytics, you need to register in the Ezoic system.

## Big Data Analytics from Ezoic

With the help of Ezoic Big Data Analytics, you can increase your revenue and improve your SEO and many other metrics. The income generated can be linked to literally any criterion, for example, income from the number of words or categories.

This product has just a huge potential for website owners, because it has so many different items that simply collects a huge amount of information and statistics into graphs, charts and tables. The website owner can view them at any time, receive reliable statistics and make certain decisions regarding his website. For example, it is possible to view in real time how much money a website is currently making.

Thanks to this analytics from Ezoic, profitability can be associated with anything, for example, with the number of words in published articles, or you can see which articles by which author bring the most profit.

Thus, using this product from Ezoic, you can learn how to get EPMV search queries and find out other information and statistics for your website.